Coffee storage has become a growing concern in the coffee industry. For the longest time, the best way to keep your coffee fresh for an extended period of time was to leave the beans in a bag with one of those little release valves on it. Which our bags do have. The problem with this is that you can’t recycle most of these bags, so they’d just end up in a landfill somewhere after a month of use. Fellow Products has responded to this problem with the Atmos Vacuum Canister: a refillable coffee container that keeps your beans fresh.
If coffee had an enemy, it’d be oxygen. This is a huge bummer because, if you didn’t know, oxygen is like... everywhere. Oxygen strips coffee of its desirable flavors and turns it stale through a process called oxidation. Oxidation happens in all sorts of beverages and snacks. You know how your can of soda goes flat after you leave it open and out for a bit? That’s oxidation. The same thing happens with your coffee beans. Certain gases form inside the coffee beans during roasting. Some of these, called volatile organic compounds (VOCs), contribute to coffee’s aroma, which positively affect the overall flavor. Unfortunately, oxygen doesn’t mix well with these VOCs at all. It causes them to become unstable, which leads to a loss of aroma in the coffee. Another problem comes from the oils in the coffee beans called lipids. Oxygen mixes with these oils and turns them to peroxide, giving drinkers an unpleasant, rancid flavor note. How does Atmos Help? The Atmos Canister uses the same process as the release valves for storing whole bean coffee. It kicks the oxygen out and doesn’t let it back in. It’s a pretty simple little tool for such a sophisticated task. When you close the jar, you just twist the cap back and forth. This allows all the oxygen to escape quickly so you’re left with only the good stuff. A little green light will appear when all the unwelcomed air has left the canister and the vacuum is locked. When brewing time comes around, just press the release button to unlock the vacuum and open up the canister. Why We Like It
In short, the Atmos Vacuum Canister can help all of us reduce waste while still giving you a great way to preserve your coffee’s shelf life. We’ll happily fill your canister with a pound of our coffee including the new Dominican Republic offering that has finally hit our shelves. Written by: Joseph Honescko
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