Let's be honest, the odds are against you having fresh coffee. I'm willing to bet that you have had more stale coffee than fresh coffee in your lifetime, and you might not even know it.
Why your coffee is stale.
After roasting, coffee is in a constant battle with oxidation. I like to compare this process to bread. Fresh bread is the best thing in the world, however, if left out, bread will quickly go stale. Even if you keep it in a sealed bag, a piece of bread will eventually get hard and disgusting. Oxidation affects basically everything, and coffee is no exception. Coffee basically has a shelf-life of a month, and that is in a sealed bag. Once you open your bag, you maybe have two weeks. Crazy, right?
Oh, but it gets worse. Coffee goes stale, losing up to 80% of its flavor just 15 minutes after grinding. Once more surface area is exposed to oxygen, oxidation happens quickly.
Why wouldn't you know if your coffee is stale?
"Wait a minute, you just said I wouldn't notice if my coffee is stale, so why does it matter?"
To be clear, you wouldn't notice because you are just used to the flavor of stale coffee. Or, you put in enough cream & sugar to mask the taste. Once you try fresh coffee, the taste is drastically different, and makes it very clear that you have been missing out on good coffee.
Where are you paying for stale coffee?
Where can you get fresh coffee?
You can get fresh coffee at specialty local coffee shops and roasters (aka right here on coffeedelrey.com). Google "Coffee shops near me," then scroll down until you stop seeing the corporate chains, and you'll be surprised by the difference it makes on your daily routine.
How to maintain fresh coffee at home.
WARNING: COFFEE CAN BE TOO FRESH
During the roasting process, carbon dioxide and some other gasses are built up in the coffee bean. Let your coffee sit and de-gas for around 4-7 days after the roast date for best results.